Privacy Policy

PRIVACY POLICY

I. Definitions

For the purposes of this Privacy Policy, the following terms shall have the meanings set out below:

1. Website

The LoopSeat website, accessible at www.loopseat.ee.

2. Company

LoopSeat OÜ (registration number 17047431)

Eha 1, Külitse, Kambja Parish, 61702, Estonia

Email: info@loopseat.ee

Phone: +372 5450 0068

3. Services

All products and services provided through the Website relating to LoopSeat bean bags and accessories.

4. Products

Bean bags and related products available for purchase through the Website.

5. Account

A registered user account created on the Website.

6. Partners

Legal entities cooperating with LoopSeat OÜ in providing products or services.

7. Browser

Any web browser used to access and display the Website on a computer, smartphone, tablet, or other device.

8. Personal Data

Any information relating to an identified or identifiable natural person that enables us to provide requested products or services.

9. Recipient of Personal Data

Any natural or legal person to whom Personal Data may be disclosed where necessary for providing the requested products or services, including authorised partners.

10. Privacy Policy

This document describing the principles governing the collection, storage, use and protection of Personal Data and other relevant information collected through the Website.

11. Applicable Law

This Privacy Policy is governed by:

  • Regulation (EU) 2016/679 (General Data Protection Regulation – GDPR)
  • The Estonian Personal Data Protection Act
  • Other applicable legislation of the Republic of Estonia.

12. GDPR

Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation).

The GDPR has been directly applicable throughout the European Union, including Estonia, since 25 May 2018.

13. Data Controller

LoopSeat OÜ

Email: info@loopseat.ee

14. Data Processors

Service providers processing Personal Data on behalf of LoopSeat OÜ and under its instructions, including, where applicable:

  • Maksekeskus AS
  • Website hosting providers
  • IT support providers
  • Email service providers
  • Analytics providers
  • Marketing service providers

Personal Data is processed only to the extent necessary for providing the requested services.

15. IP Address

A unique numerical identifier assigned to an internet-connected device. An IP address may indicate the geographical location from which the Website is accessed and may be used for security, analytics, and technical purposes.

II. General Provisions

1.

This Privacy Policy sets out the principles governing the collection, storage, processing, and protection of Personal Data and other information collected while using the Website or ordering products and services through it.

2.

The purpose of this Privacy Policy is to safeguard the Personal Data of Website users and prevent any unauthorised use, disclosure, or misuse of such information.

3.

Users are deemed to have read and accepted this Privacy Policy when they:

  • accept the cookie or privacy notice displayed on the Website;
  • create an account;
  • place an order;
  • or otherwise use the services provided through the Website.

The current version of this Privacy Policy is always available on www.loopseat.ee.

LoopSeat OÜ reserves the right to update this Privacy Policy from time to time. Any material changes will be published on the Website and, where appropriate, communicated by email or other suitable means.

4.

This Privacy Policy applies whenever LoopSeat OÜ processes Personal Data obtained through the Website.

Where users purchase products or services provided by third-party partners, those partners may apply their own privacy policies in addition to this Policy. LoopSeat OÜ is not responsible for the privacy practices or content of third-party websites.

The Website may contain links to external websites operated by third parties. Users are encouraged to review the privacy policies and terms of those websites before submitting any Personal Data.

5. Third-Party Privacy Policies

For more information about how third parties process Personal Data, please refer to their respective privacy policies:

  • Facebook Privacy Policy
  • Instagram Privacy Policy
  • Google Privacy Policy
  • YouTube Privacy Policy
  • Google Ads Settings
  • Google Ads Cookie Settings

We also recommend ensuring that your browser privacy preferences are configured according to your personal preferences.

III. Collection and Storage of Personal Data

Depending on the nature of the products or services requested by the user, LoopSeat OÜ collects and stores the following categories of Personal Data.

1. Data Collected for Order Fulfilment

To process and deliver your order, we may collect the following information:

  • First name
  • Last name
  • Delivery address
  • Postal code
  • Telephone number
  • Email address
  • Customer identification number (generated by our system)

This information is necessary to process your order, arrange delivery, provide customer support, and fulfil our contractual obligations.

2. Data Collected for Marketing Purposes

Where you have given your consent, we may collect:

  • Email address
  • IP address
  • Cookie data

These data are used solely for marketing and communication purposes based on your consent.

IV. Purposes of Processing Personal Data

1. Legal Bases for Processing

LoopSeat OÜ processes Personal Data in accordance with the General Data Protection Regulation (GDPR) on the following legal bases.

1.1 Performance of a Contract (Article 6(1)(b) GDPR)

Personal Data are processed where necessary to:

  • accept and process orders;
  • process payments;
  • arrange deliveries;
  • provide customer service;
  • communicate regarding orders;
  • fulfil contractual obligations.

1.2 Compliance with Legal Obligations (Article 6(1)(c) GDPR)

We process Personal Data where required by law, including for:

  • accounting;
  • taxation;
  • statutory record keeping;
  • other legal obligations applicable to LoopSeat OÜ.

1.3 Legitimate Interests (Article 6(1)(f) GDPR)

Where appropriate, we process Personal Data to pursue our legitimate interests, including:

  • ensuring website and IT security;
  • preventing fraud and misuse;
  • improving our products and services;
  • protecting legal claims;
  • communicating with customers regarding existing orders.

1.4 Consent (Article 6(1)(a) GDPR)

Where required, we process Personal Data based on your explicit consent, including for:

  • newsletters;
  • marketing communications;
  • analytics cookies;
  • advertising cookies;
  • personalised advertising.

You may withdraw your consent at any time without affecting the lawfulness of processing carried out before its withdrawal.

2. How We Use Personal Data

LoopSeat OÜ uses Personal Data for the following purposes.

2.1 Order Processing

To process orders placed through the Website and deliver the requested products or services.

Only the Personal Data necessary to complete the order are collected.

2.2 Providing Our Services

To ensure efficient operation of the Website and provide our products and services.

We also use Personal Data to prevent identity theft, fraudulent activities, and misuse of our services.

2.3 Improving Our Website and Services

With your consent, we may use Personal Data to improve our Website, enhance user experience, analyse customer preferences, and develop new services.

Examples include newsletter subscriptions and customer surveys.

2.4 Google Advertising

We use Google Ads and related advertising technologies to receive aggregated, non-identifiable information about visitors and browsing behaviour.

This information helps us measure advertising performance and improve our marketing activities.

2.5 Meta (Facebook & Instagram) Advertising

With your consent, Meta platforms may use certain information, such as your approximate location and website interactions, to display more relevant advertisements through remarketing.

2.6 Website Administration

To maintain the Website, diagnose technical issues, improve security, and ensure stable operation, we may process IP addresses and other technical information.

3. Cookies and Similar Technologies

LoopSeat.ee uses cookies and similar technologies to ensure the proper functioning of the Website, improve user experience, and—where consent has been provided—for analytics and marketing purposes.

3.1 Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the Website to function correctly.

They enable core features such as:

  • shopping cart functionality;
  • secure login;
  • website security;
  • payment processing.

These cookies cannot normally be disabled.

Preference Cookies

Preference cookies remember your choices, such as:

  • language settings;
  • region;
  • other personalised preferences.

These cookies improve your browsing experience.

Analytics Cookies

Analytics cookies help us understand how visitors use our Website.

For example, they collect anonymous information about:

  • page views;
  • visitor numbers;
  • browsing behaviour;
  • website performance.

This information helps us continuously improve our services.

Marketing Cookies

Marketing cookies enable us to:

  • display more relevant advertisements;
  • measure advertising performance;
  • perform remarketing campaigns;
  • improve marketing effectiveness.

Managing Cookie Preferences

Analytics and marketing cookies are used only if you have provided your consent, where required by applicable law.

You can change or withdraw your cookie preferences at any time through:

  • the cookie banner;
  • the cookie settings available on the Website;
  • your browser settings.

V. Accounts

1.

LoopSeat may maintain official accounts on third-party platforms that provide information similar to that available on the Website.

When interacting with our accounts on third-party platforms, users are subject to:

  • this Privacy Policy;
  • the terms and conditions of the respective third-party platform;
  • any additional policies published by LoopSeat OÜ.

2.

LoopSeat currently maintains official accounts on the following platforms:

  • Facebook
  • Instagram

These accounts are used to communicate with customers, share product information, marketing content, news, and promotional campaigns.

VI. Disclosure of Personal Data

1. Disclosure of Personal Data

LoopSeat OÜ does not sell, rent, or otherwise disclose Personal Data to third parties unless one of the following applies:

  • you have given your explicit consent;
  • disclosure is necessary to provide the requested products or services;
  • disclosure is required by applicable law;
  • disclosure is necessary to prevent or investigate fraud or criminal activity;
  • disclosure is required to protect the legitimate interests or legal rights of LoopSeat OÜ.

2. Transfers Outside the European Economic Area (EEA)

Some of our service providers, such as analytics or advertising platforms, may process Personal Data outside the European Economic Area.

Where such transfers occur, LoopSeat OÜ ensures that appropriate safeguards are in place in accordance with the GDPR.

These safeguards may include:

  • European Commission Standard Contractual Clauses (SCCs);
  • adequacy decisions adopted by the European Commission;
  • or any other lawful transfer mechanism recognised under the GDPR.

3. Payment Processing

Payments made through the Online Store are processed by:

Maksekeskus AS

When processing payments, we may share only the information necessary to complete the transaction, including:

  • customer name;
  • email address;
  • order number;
  • payment amount;
  • technical payment information.

Maksekeskus AS processes this information for payment processing and fraud prevention in accordance with its own Privacy Policy.

Maksekeskus AS

Registration number: 12268475

Address:

Liivalaia 45

10145 Tallinn

Estonia

For more information, please refer to the Maksekeskus Privacy Policy.

4. Third-Party Service Providers

To operate our Website and fulfil customer orders, we may share Personal Data with carefully selected service providers only to the extent necessary to provide their services.

These include:

Delivery Partners

Shipping providers responsible for delivering customer orders.

Current delivery partner:

Eesti Pakk OÜ

Registration number: 14964196

Website Hosting and IT Providers

Companies responsible for:

  • website hosting;
  • website maintenance;
  • cybersecurity;
  • server management;
  • technical support.

Email Service Providers

Companies that send:

  • order confirmations;
  • delivery notifications;
  • customer service communications;
  • newsletters (where consent has been provided).

Analytics and Advertising Platforms

With your consent, we may use services provided by companies such as:

  • Google
  • Meta (Facebook & Instagram)

These services help us:

  • analyse Website usage;
  • improve our services;
  • measure advertising performance;
  • personalise marketing.

No analytics or marketing cookies are used without your consent where consent is legally required.

Legal Advisors and Public Authorities

Personal Data may also be disclosed where necessary to:

  • comply with legal obligations;
  • protect our legal rights;
  • respond to lawful requests from public authorities;
  • defend or establish legal claims.

5. Data Processors

LoopSeat OÜ engages carefully selected data processors that process Personal Data solely on our behalf and only in accordance with our documented instructions.

These processors are contractually required to:

  • comply with the GDPR;
  • implement appropriate technical and organisational security measures;
  • maintain confidentiality;
  • process Personal Data only for the agreed purposes.